大家都知道隨著城市化進(jìn)程的加快，城市用地也變得緊張起來(lái)。當(dāng)然，這也意味著城市用地租金的升高。另一方面，由于許多汽車維修店占地較大，因此租金成本也在翻倍增長(zhǎng)。當(dāng)然，可能有人要說(shuō)了，可以選擇租金較低的郊區(qū)。這種想法并沒(méi)有錯(cuò)，但是汽車維修與車流量聯(lián)系較大，沒(méi)有車流量，更別提維修了。此外，用人成本、材料成本的上升也會(huì)導(dǎo)致經(jīng)營(yíng)成本上升，使得汽車維修生意難做。
As we all know, with the acceleration of urbanization, urban land has become tense. Of course, this also means an increase in urban land rent. On the other hand, because many auto repair shops occupy a large area, the rental cost is also doubling. Of course, some people may want to say that we can choose the suburbs with lower rents. There is nothing wrong with this idea, but car maintenance is closely related to traffic flow. There is no traffic flow, let alone maintenance. In addition, the rise of employment costs and material costs will also lead to the rise of operating costs, making it difficult to do automobile maintenance business.
從市場(chǎng)競(jìng)爭(zhēng)層面分析
From the perspective of market competition
以前可能在城區(qū)也就稀稀疏疏的幾家維修店，而如今都是三五成群，甚至一條街式的維修店，這意味著行業(yè)競(jìng)爭(zhēng)變得更激烈，使得汽車維修生意越來(lái)越難做。另外，一些維修店間也存在惡性競(jìng)爭(zhēng)，不僅削弱了雙方上升的空間，而且還使得行業(yè)規(guī)則更加不堪，維修生意越來(lái)越難做。
In the past, there may have been few maintenance stores in the urban area, but now there are three or five groups or even one street maintenance stores, which means that the industry competition has become more intense, making the automobile maintenance business more and more difficult to do. In addition, vicious competition also exists among some maintenance stores, which not only weakens the room for both sides to rise, but also makes the industry rules worse, and the maintenance business is becoming more and more difficult.
從汽車服務(wù)層面分析
From the perspective of automobile service
現(xiàn)在的汽車4S店，為了吸引用戶，都提供各式各樣的服務(wù)，甚至多達(dá)幾年的基礎(chǔ)保養(yǎng)服務(wù)，有些4S店還會(huì)提供上門維修服務(wù)。隨著4S店維修服務(wù)的完善，將進(jìn)一步增加汽車維修店的壓力，使得其維修生意越來(lái)越難做。
In order to attract users, current 4S stores provide various services, even basic maintenance services for several years. Some 4S stores also provide door-to-door maintenance services. With the improvement of 4S shop maintenance service, it will further increase the pressure of automobile maintenance shop, making its maintenance business more and more difficult.
從用戶層面分析
Analysis from the user level
主要體現(xiàn)在兩個(gè)方面，一，現(xiàn)在的很多用戶喜歡拿維修店來(lái)進(jìn)行對(duì)比，從來(lái)不會(huì)根據(jù)維修后的效果或者零件考慮，只在乎價(jià)格。
It is mainly reflected in two aspects. First, many users like to compare maintenance stores. They never consider the effect or parts after maintenance, but only care about the price.
二，還有一些用戶喜歡給維修師傅“指導(dǎo)”，明明是這個(gè)部件有問(wèn)題，非得讓維修師傅給他檢查另一個(gè)部件。因此，來(lái)自用戶的不理解，也使得維修生意越來(lái)越難做。
2、 Some users like to give "guidance" to the maintenance master. Obviously, there is a problem with this part, so they have to ask the maintenance master to check another part. Therefore, the lack of understanding from users also makes the maintenance business more and more difficult.
其實(shí)，對(duì)汽車行業(yè)維修店來(lái)說(shuō)，需要做的是提高自身服務(wù)的同時(shí)，不要再去惡性競(jìng)爭(zhēng)，打價(jià)格戰(zhàn)。而對(duì)汽車用戶來(lái)說(shuō)，也希望能對(duì)維修師傅多一分理解。
In fact, for repair shops in the automotive industry, what they need to do is to improve their own services and stop vicious competition and fight a price war. For car users, they also hope to have more understanding of the maintenance master.
